Meet Charlie
Or don’t
You won’t see a headshot. Or a TED Talk.
Because this isn’t about her. It’s about the work - and the AI artists who make it. The ones building what doesn’t exist, with tools no one’s quite figured out how to talk about.
What you will get is over a decade of delivering the impossible. Charlie is the unseen force behind global campaigns for Coca-Cola, KFC, YouTube, Nike, Visa, Google (and others you’ve probably double tapped.)
Art buyer, commissioner, and producer with a track record for taste, precision, and creative chaos control. She’s run production companies. Led global shoots. Finessed briefs no one could crack. And built a reputation for backing the artists who break the rules and bring home gold.
Now? She goes by Charlie. No bio. No big reveal.
An alias without ego.
The industry’s asking, ’Will AI eat advertising?’
She’s asking, what if it saves it?
Recycled content?
We’d rather compost it.
We don’t mimic. We make.
This is artist-led production, with the brains of a creative studio, the tools of the future, a no buzzword policy and an allergy to average.
Briefs get hijacked and ideas get elevated.
We’re here to build what hasn’t been seen yet.
100% un-Googlable.
We don’t believe in AI-for-the-sake-of-it.
This is art, with a machine in the mix.
We’re here for the work that wasn’t in the brief but should’ve been. That missed the mood board and still made it out alive.
The idea that slipped through the cracks - and changed the room.
We don’t do safe, and this isn’t for scale’s sake.
We chase difference, not deliverables.
And care more about culture than comfort.
If it’s been done before, we’ll pass.
If it’s new, we’re in.