Red left-pointing arrow icon

Lola Roux

This alias belongs to a Berlin-based artist who sees image-making as an evolving language - and speaks it fluently.

With over a decade behind the lens, she built her name through bold colour, killer composition, and an eye that doesn’t miss. Her work has powered campaigns for Fujifilm, Huawei, Adobe, TK Maxx, and Anthropologie. Always crafted. Never casual.

Woman with short hair looking out a rain-covered window during sunset.
A blurry silhouette of a woman with short hair standing outdoors near a Coca-Cola sign and striped awning, with a fence and sky in the background.
Silhouette of a woman standing on a hill at dusk, with pink clouds, a crescent moon, and a starry sky in the background.

This is what happens when a visual storyteller trains a machine to dream in full colour.

She didn’t swap tools—she added fuel. In 2023, generative AI became her new creative playground. Not a replacement. A new lens. One that lets her stretch the rules, break the frame, and follow curiosity into unchartered pixels.

Since then, Lola Roux has picked up awards, exhibited at And Or Or Not in Vienna, and kept pushing at the edge of what’s possible. Where ideas meet image and imagination has the final say.

A woman wearing sunglasses and a patterned skirt sitting outdoors on a concrete surface next to a wall with a large shadow cast behind her. The scene appears vintage or analog-style with soft focus and warm tones.
A double exposure photograph showing a partial view of a person's upper body and head, with a reflection of an autumn scene on the back of a car, which is also covered with fallen leaves.
A person with shoulder-length hair holding a white cat, standing in a field of yellow flowers during sunset or dusk with the moon visible in the sky.
Two people sitting on a grassy hill at dusk, facing away, with a mountain and starry sky in the background.
Blurred silhouette of a person standing outdoors at sunset or sunrise, with a large cloud and a crescent moon in the sky.
A person in a white, long, shimmering dress stands in a field with dry grass, surrounded by a rainbow and a cloudy sky.
A person in a plaid suit with a flower bouquet as a head, standing outdoors in a natural setting.
Portrait of a woman with her eyes obscured by pink flowers, with soft lighting and a blurred background.
A woman underwater with her hand resting on her face, surrounded by bubbles and sparkling particles, wearing a textured, glittery garment.
A giant, glowing jellyfish floating above a city street at dusk, with people walking along the sidewalk and cars on the road.
A person dressed in an elaborate costume with a lion mask, fluffy white hair, pink dress, and green shoes, standing in the middle of a foggy city street.
A person standing outdoors in a foggy landscape, wearing an elaborate costume made of large, pastel-colored, cushion-like rolled fabrics.
A woman with pink hair standing on the beach, facing left with ocean waves in the background.
A person with curly hair taking a mirror selfie with a vintage camera, holding a fluffy, gray and white cat in their arms. The person's face is partially visible behind the camera, and the cat looks directly at the camera.
A woman dressed in a yellow coat, matching hat, and orange pants sitting alone on a boat with a calm ocean background.
Young man with tattoos and a shaved head sitting in a bathroom with yellow and green tiled walls decorated with bird illustrations and photographs.
A woman with curly hair wearing a black beret and blue button-up dress has a white dove perched on her face, with the dove's wing extended outward.
Nine young women each holding a different animal, standing outdoors in a foggy field, arranged in a 3x3 grid.
Close-up of a person's lips with red lipstick, teeth with a 'Kiss' dental grill, water droplets on face, and water surrounding the face.
Close-up of a person's face showing lips with the word 'kiss' written on the lower lip, freckles on the skin, and part of the nose visible.
A pastel-colored cotton candy stand on a beach with fragmented cotton candy shaped like a cloud in the background, and people standing nearby.
A vintage caravan decorated with floral and eagle designs, sitting in a sandy, grassy desert landscape at sunset, with a pink flamingo standing in front of it.
A small candy shop with a red and white striped awning, lit from within, selling various colorful candies, situated on a dark, wet pavement with overcast sky in the background.
Fruit stand with yellow lemons hanging above and various fruits like oranges, apples, and melons displayed on the shelves and ground, with an awning overhead.
A foggy street scene at night with a person walking in the distance. A neon sign on a building reads 'LET IT GO' in red.

More Artists Work:

Minimalist beige architectural structure with arched openings, steps leading up, and a tree on the right side, overlooking a distant mountain in the background.
A decorative cake resembling dentures with a macaron top and pink gum base, placed on a floral china plate.